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Volume & definition mascara
Our iconic Vicious™ Mascara is dressed in gold packaging with diamond eyes for this special limited edition.
There’s only one stage where extreme volume and extra definition perform together: VICIOUS™
Extra volume mascara that immediately intensifies the lashes from the root, leaving the tips elongated, lifted and separated.
With its vinyl formula strategically combined with the claw-shaped combs of the brush, VICIOUS™ builds up a firm and intense lash line, giving depth to your eyes whilst separating the lash tips, so making your eyes look bigger.
Its effect is inspired by tightlining which makes your eyes appear bigger, more expressive and dazzling!
• Innovative elastomer brush: this compact brush gives you control and a precise application. Its micro claw-shaped combs help you define every single lash. The tip can be used to intensify the thinner and bottom lashes. The brush contains multiple ‘reservoirs’ to release substantial volume at the root of the lashes.
• Volume + Definition: in one single product, VICIOUS combines the best performances of a volumizing mascara with a high definition mascara.
• Long-wear VS easy removal: VICIOUS is long lasting but at the same time easy to remove.
• Jet Black: Its jet black colour deepens the expression and intensity of the eyes.
• Ophthalmologically tested: also on contact lens wearers.
VICIOUS™ is 100% Vegan & Cruelty Free!
• 100% saw INSTANT VOLUME *
• 97% said it gives EXTREME DEFINITION *
• 95% said it is LONG-LASTING & SMUDGE-PROOF *
* blind tested on 30 people after one application.
• For intense volume: use the brush in the classic horizontal position to obtain intense volume and to comb the lashes.
• For thin ends without clumps: as a final touch for extra precision, the brush can be used vertically so its micro combs at the tip can work on intensifying the smaller and thinner lashes for maximum definition.
• For a tightlining effect: Apply the product on the base of the lashes using small zig-zag movements to fully emphasize the lash line and really define the eyes.